Using a(n) ________, S and B Marketing Research Company obtained lifestyle, rather than demographic, information as a basis for describing segments that included questions about individuals' activities, interests, and opinions.
a. opinion analysis
b. behavioral study
c. socioeconomic study
d. psychographic analysis
Question 2
Limitations of the canned sales presentation include all of the following except:
a. it may alienate buyers who want to participate in the interaction.
b. sales resistance may be increased because the prospect's objections cannot be anticipated.
c. it may be awkward to use with a broad product line.
d. it does not handle interruptions well.
e. it fails to capitalize on the salesperson's ability to tailor the message to the prospect.
The demographic transition in Sweden and Mexico.
Coronary artery bypass graft (CABG). The grafts are often obtained from the patient’s saphenous vein
The first dark spot observed on Uranus. Image obtained by the HST ACS in 2006.
Demographic Indicators
Nutrition-related research findings are often lead stories in newspapers, magazines, and on websites
Research Methods