Using a(n) ________, S and B Marketing Research Company obtained lifestyle, rather than demographic, information as a basis for describing segments that included questions about individuals' activities, interests, and opinions.
a. opinion analysis
b. behavioral study
c. socioeconomic study
d. psychographic analysis
Question 2
Limitations of the canned sales presentation include all of the following except:
a. it may alienate buyers who want to participate in the interaction.
b. sales resistance may be increased because the prospect's objections cannot be anticipated.
c. it may be awkward to use with a broad product line.
d. it does not handle interruptions well.
e. it fails to capitalize on the salesperson's ability to tailor the message to the prospect.
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Marketing Management (13th Edition)
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