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Author Question: A type of marketing where the manufacturer directs personal selling, trade advertising, and ... (Read 48 times)

cabate

  • Hero Member
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  • Posts: 537
on: Jun 28, 2018
A type of marketing where the manufacturer directs personal selling, trade advertising, and trade-oriented promotions to wholesalers and retailers is called:
 a. push marketing.
 b. pull marketing.
 c. backward tug.
 d. promotional marketing.

Question 2

A salesperson wishing to shift or redirect the topic of discussion should use which of the following types of questions?
 a. Evaluative
  b. Reactive
  c. Probing
  d. Tactical
  e. None of the above


Hikerman221

  • Sr. Member
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  • Posts: 346
Reply #1 on: Jun 28, 2018
Answer to Question 1

a

Answer to Question 2

D


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