Advertising as a percentage of total marketing communications ...

[nramada]

Advertising as a percentage of total marketing communications expenditure has declined, while promotion spending has steadily increased.
 
 Indicate whether the statement is true or false

Question 2

With respect to trust-based selling, the purpose of sales communication is:
 a. to seek the buyer's agreement.
  b. to seek the buyer's commitment.
  c. to obtain an order from the buyer.
  d. to seek common understanding between the buyer and seller.
  e. to help the buyer understand the salesperson.

[Liddy]

Answer to Question 1

true

Answer to Question 2

D