The recency principle assumes that the role of advertising is to: ...

[frankwu]

The recency principle assumes that the role of advertising is to:
 a. teach the consumer about the brand.
 b. be as nostalgic as possible.
 c. educate the consumer about the process of advertising.
 d. influence customers' brand selection.

Question 2

A salesperson's best chance for making a sale is to get involved with the buyer when they are in the ____ stage of the buying process?
 a. Recognition of need
  b. Acquisition of proposals
  c. Search for solution providers
  d. Final
  e. All the above

[catron30]

Answer to Question 1

d

Answer to Question 2

A

[frankwu]

TYSM

[hramirez205]

Thanks for the timely response, appreciate it