Author Question: The recency principle assumes that the role of advertising is to: a. teach the consumer about the ... (Read 69 times)

frankwu · **on:** Jun 28, 2018

The recency principle assumes that the role of advertising is to:
a. teach the consumer about the brand.
b. be as nostalgic as possible.
c. educate the consumer about the process of advertising.
d. influence customers' brand selection.

Question 2

A salesperson's best chance for making a sale is to get involved with the buyer when they are in the ____ stage of the buying process?
a. Recognition of need
b. Acquisition of proposals
c. Search for solution providers
d. Final
e. All the above