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Author Question: A consumer agrees to participate in a focus group to test ads for a company. As part of the testing ... (Read 73 times)

cherise1989

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on: Jun 28, 2018
A consumer agrees to participate in a focus group to test ads for a company. As part of the testing process, the person is connected to a device that measures the sweat glands opening on their fingertips when something in the ad evokes an emotional response. This device is known as a:
 a. pupillometer.
 b. Bruzzone-meter.
 c. galvanometer.
 d. BehaviorScan.

Question 2

Technology can often be a barrier to communication between salespeople and their customers.
 
 Indicate whether the statement is true or false


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izzat

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Reply #1 on: Jun 28, 2018
Answer to Question 1

c

Answer to Question 2

T


cherise1989

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Reply 2 on: Jun 28, 2018
Thanks for the timely response, appreciate it

bbburns21

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Reply 3 on: Yesterday
:D TYSM

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