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Author Question: A document that represents the agreement between a client and its advertising agency about what an ... (Read 86 times)

Tirant22

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A document that represents the agreement between a client and its advertising agency about what an ad is supposed to accomplish is called a:
 a. laddering brief.
 b. creative brief.
 c. functional brief.
 d. MARCOM brief.

Question 2

Which of the following are considered ethical behavior?
 a. Exaggerating product benefits
  b. Withholding relevant information from the customer
  c. Providing answers to questions to which they do not know the answer
  d. Both b and c
  e. None of the above



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morrie123456

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Answer to Question 1

b

Answer to Question 2

E




Tirant22

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Reply 2 on: Jun 28, 2018
Great answer, keep it coming :)


TheDev123

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Reply 3 on: Yesterday
Gracias!

 

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