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Author Question: A document that represents the agreement between a client and its advertising agency about what an ... (Read 29 times)

Tirant22

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on: Jun 28, 2018
A document that represents the agreement between a client and its advertising agency about what an ad is supposed to accomplish is called a:
 a. laddering brief.
 b. creative brief.
 c. functional brief.
 d. MARCOM brief.

Question 2

Which of the following are considered ethical behavior?
 a. Exaggerating product benefits
  b. Withholding relevant information from the customer
  c. Providing answers to questions to which they do not know the answer
  d. Both b and c
  e. None of the above


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morrie123456

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Reply #1 on: Jun 28, 2018
Answer to Question 1

b

Answer to Question 2

E


Tirant22

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  • Posts: 532
Reply 2 on: Jun 28, 2018
YES! Correct, THANKS for helping me on my review

kjohnson

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Reply 3 on: Yesterday
Wow, this really help

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