This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: The Anderson Advertising Agency was developing a name for their client's new paper towel product. ... (Read 94 times)

cherise1989

  • Hero Member
  • *****
  • Posts: 555
on: Jun 29, 2018
The Anderson Advertising Agency was developing a name for their client's new paper towel product. They finally settled on the name, Soaker. Regarding the factors that marketers consider when selecting a brand name, which one does this best fulfill?
 A) Compatibility with other products in the line
  B) Flexibility to be used in various types of media
  C) Using fabricated names that cannot be duplicated
  D) Indicating the product's major benefits
  E) Keeping the brand name easy to remember

Question 2

Since Victoria's Secret has decided to use nonprice competition, it distinguishes its brand through all but which of the following?
 A) Distinctive product features
  B) Exceptional service
  C) Rebates
  D) Variety and selection
  E) Product quality and style


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

Moriaki

  • Sr. Member
  • ****
  • Posts: 341
Reply #1 on: Jun 29, 2018
Answer to Question 1

D

Answer to Question 2

C


cherise1989

  • Member
  • Posts: 555
Reply 2 on: Jun 29, 2018
Gracias!

apple

  • Member
  • Posts: 352
Reply 3 on: Yesterday
Excellent

« previous next »
 

Did you know?

The calories found in one piece of cherry cheesecake could light a 60-watt light bulb for 1.5 hours.

Did you know?

Bisphosphonates were first developed in the nineteenth century. They were first investigated for use in disorders of bone metabolism in the 1960s. They are now used clinically for the treatment of osteoporosis, Paget's disease, bone metastasis, multiple myeloma, and other conditions that feature bone fragility.

Did you know?

Vampire bats have a natural anticoagulant in their saliva that permits continuous bleeding after they painlessly open a wound with their incisors. This capillary blood does not cause any significant blood loss to their victims.

Did you know?

Children of people with alcoholism are more inclined to drink alcohol or use hard drugs. In fact, they are 400 times more likely to use hard drugs than those who do not have a family history of alcohol addiction.

Did you know?

A headache when you wake up in the morning is indicative of sinusitis. Other symptoms of sinusitis can include fever, weakness, tiredness, a cough that may be more severe at night, and a runny nose or nasal congestion.

The surgical nurse assists the client into the correct position The surgical nurse assists the client into the correct position
Nurse examining and measuring hematuria sample from client with a UTI Nurse examining and measuring hematuria sample from client with a UTI
The human eye, a product of 600 million years of evolution (Lamb, Collin, & Pugh, 2007). The human eye, a product of 600 million years of evolution (Lamb, Collin, & Pugh, 2007).
Use the same paper towels to turn off the faucet. Use the same paper towels to turn off the faucet.
Testing the Achilles tendon reflex with client in a sitting position Testing the Achilles tendon reflex with client in a sitting position
Use the product rule to find derivative Use the product rule to find derivative
Video: Phases of an Action Potential - Resting Potential, Threshold, Rising, Falling, & Recovery Phases

For a complete list of videos, visit our video library