Author Question: Driscoe, Inc, is in the process of developing an advertising campaign for its new product. It has ... (Read 72 times)

audragclark

  • Hero Member
  • *****
  • Posts: 579
Driscoe, Inc, is in the process of developing an advertising campaign for its new product. It has identified the group to whom it will direct advertisements and has drafted the advertising objectives. Which of the following is not an advertising objective and thus should be deleted from the list?
 A) Increase product awareness.
  B) Hire a marketing manager within one year.
  C) Convey product information.
  D) Increase sales by 10 percent.
  E) Expand the market share by 5 percent.

Question 2

Harley-Davidson employs a method of inventory control demanding that suppliers deliver parts and raw materials to Harley's production facility just as they are needed and in exactly the right amounts. This type of inventory control is known as
 A) purchase planning.
  B) flexible manufacturing.
  C) just-in-time inventory control.
  D) PERT.
  E) supplier-based inventory control.



helenmarkerine

  • Sr. Member
  • ****
  • Posts: 324
Answer to Question 1

B

Answer to Question 2

C



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

Since 1988, the CDC has reported a 99% reduction in bacterial meningitis caused by Haemophilus influenzae, due to the introduction of the vaccine against it.

Did you know?

Complications of influenza include: bacterial pneumonia, ear and sinus infections, dehydration, and worsening of chronic conditions such as asthma, congestive heart failure, or diabetes.

Did you know?

There are more nerve cells in one human brain than there are stars in the Milky Way.

Did you know?

The first documented use of surgical anesthesia in the United States was in Connecticut in 1844.

Did you know?

More than nineteen million Americans carry the factor V gene that causes blood clots, pulmonary embolism, and heart disease.

For a complete list of videos, visit our video library