Author Question: Driscoe, Inc, is in the process of developing an advertising campaign for its new product. It has ... (Read 92 times)

audragclark

  • Hero Member
  • *****
  • Posts: 579
Driscoe, Inc, is in the process of developing an advertising campaign for its new product. It has identified the group to whom it will direct advertisements and has drafted the advertising objectives. Which of the following is not an advertising objective and thus should be deleted from the list?
 A) Increase product awareness.
  B) Hire a marketing manager within one year.
  C) Convey product information.
  D) Increase sales by 10 percent.
  E) Expand the market share by 5 percent.

Question 2

Harley-Davidson employs a method of inventory control demanding that suppliers deliver parts and raw materials to Harley's production facility just as they are needed and in exactly the right amounts. This type of inventory control is known as
 A) purchase planning.
  B) flexible manufacturing.
  C) just-in-time inventory control.
  D) PERT.
  E) supplier-based inventory control.



helenmarkerine

  • Sr. Member
  • ****
  • Posts: 324
Answer to Question 1

B

Answer to Question 2

C



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

About 80% of major fungal systemic infections are due to Candida albicans. Another form, Candida peritonitis, occurs most often in postoperative patients. A rare disease, Candida meningitis, may follow leukemia, kidney transplant, other immunosuppressed factors, or when suffering from Candida septicemia.

Did you know?

Human kidneys will clean about 1 million gallons of blood in an average lifetime.

Did you know?

Many medications that are used to treat infertility are injected subcutaneously. This is easy to do using the anterior abdomen as the site of injection but avoiding the area directly around the belly button.

Did you know?

Liver spots have nothing whatsoever to do with the liver. They are a type of freckles commonly seen in older adults who have been out in the sun without sufficient sunscreen.

Did you know?

The heart is located in the center of the chest, with part of it tipped slightly so that it taps against the left side of the chest.

For a complete list of videos, visit our video library