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Author Question: A document that represents the agreement between a client and its advertising agency about what an ... (Read 31 times)

Tirant22

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on: Jun 28, 2018
A document that represents the agreement between a client and its advertising agency about what an ad is supposed to accomplish is called a:
 a. laddering brief.
 b. creative brief.
 c. functional brief.
 d. MARCOM brief.

Question 2

Which of the following are considered ethical behavior?
 a. Exaggerating product benefits
  b. Withholding relevant information from the customer
  c. Providing answers to questions to which they do not know the answer
  d. Both b and c
  e. None of the above


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morrie123456

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Reply #1 on: Jun 28, 2018
Answer to Question 1

b

Answer to Question 2

E


Tirant22

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Reply 2 on: Jun 28, 2018
Thanks for the timely response, appreciate it

chjcharjto14

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Reply 3 on: Yesterday
Gracias!

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