Author Question: A research study is examining the relationship between gender and type of car owned (i.e., SUV, ... (Read 69 times)

tingc95

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A research study is examining the relationship between gender and type of car owned (i.e., SUV, sedan, truck, etc.). Which of the following is appropriate for this type of data?
 a. regression analysis
 b. cross-tabulations
 c. ANOVA
 d. Q-analysis

Question 2

According to the MECCAS Model Conceptualization of Advertising Strategy, what is the end level of advertising that serves as the driving force for the advertising execution?
 a. Brand Consequences
 b. Brand Attributes
 c. Value Orientation
 d. Creative Strategy and Leverage Point



dawsa925

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Answer to Question 1

b

Answer to Question 2

c



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