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Author Question: A research study is examining the relationship between gender and type of car owned (i.e., SUV, ... (Read 27 times)

tingc95

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  • Posts: 556
on: Jun 28, 2018
A research study is examining the relationship between gender and type of car owned (i.e., SUV, sedan, truck, etc.). Which of the following is appropriate for this type of data?
 a. regression analysis
 b. cross-tabulations
 c. ANOVA
 d. Q-analysis

Question 2

According to the MECCAS Model Conceptualization of Advertising Strategy, what is the end level of advertising that serves as the driving force for the advertising execution?
 a. Brand Consequences
 b. Brand Attributes
 c. Value Orientation
 d. Creative Strategy and Leverage Point


dawsa925

  • Sr. Member
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  • Posts: 326
Reply #1 on: Jun 28, 2018
Answer to Question 1

b

Answer to Question 2

c


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