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Author Question: The ultimate goal of any marketing communication should be to: a. increase awareness. b. challenge ... (Read 126 times)

jjjetplane

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  • Posts: 556
on: Jun 28, 2018
The ultimate goal of any marketing communication should be to:
 a. increase awareness.
 b. challenge the competition.
 c. increase sales and profits.
 d. be creative in its appeal.

Question 2

In order for the buyer to be able to rely on what the salesperson says or promises to do, the buyer must:
 a. Trust the salesperson
  b. Like the salesperson
  c. Know the salesperson
  d. Believe the salesperson is customer-oriented
  e. Believe the salesperson is honest


jharrington11

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Reply #1 on: Jun 28, 2018
Answer to Question 1

c

Answer to Question 2

A


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