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Author Question: Modifying the brand name of Oil of Olay to simply Olay in response to feedback from younger women ... (Read 54 times)

Davideckstein7

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on: Jun 28, 2018
Modifying the brand name of Oil of Olay to simply Olay in response to feedback from younger women about the product is an example of:
 a. pandering.
 b. repositioning.
 c. reformulating.
 d. positioning based on functional needs.

Question 2

As salespeople serve their customers, they simultaneously serve their employers and society.
 
 Indicate whether the statement is true or false


kaykay69

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Reply #1 on: Jun 28, 2018
Answer to Question 1

b

Answer to Question 2

T


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