Author Question: Modifying the brand name of Oil of Olay to simply Olay in response to feedback from younger women ... (Read 55 times)

Davideckstein7

  • Hero Member
  • *****
  • Posts: 555
Modifying the brand name of Oil of Olay to simply Olay in response to feedback from younger women about the product is an example of:
 a. pandering.
 b. repositioning.
 c. reformulating.
 d. positioning based on functional needs.

Question 2

As salespeople serve their customers, they simultaneously serve their employers and society.
 
 Indicate whether the statement is true or false



kaykay69

  • Sr. Member
  • ****
  • Posts: 322
Answer to Question 1

b

Answer to Question 2

T



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

After 5 years of being diagnosed with rheumatoid arthritis, one every three patients will no longer be able to work.

Did you know?

The Centers for Disease Control and Prevention (CDC) was originally known as the Communicable Disease Center, which was formed to fight malaria. It was originally headquartered in Atlanta, Georgia, since the Southern states faced the worst threat from malaria.

Did you know?

In the ancient and medieval periods, dysentery killed about ? of all babies before they reach 12 months of age. The disease was transferred through contaminated drinking water, because there was no way to adequately dispose of sewage, which contaminated the water.

Did you know?

In Eastern Europe and Russia, interferon is administered intranasally in varied doses for the common cold and influenza. It is claimed that this treatment can lower the risk of infection by as much as 60–70%.

Did you know?

Medications that are definitely not safe to take when breastfeeding include radioactive drugs, antimetabolites, some cancer (chemotherapy) agents, bromocriptine, ergotamine, methotrexate, and cyclosporine.

For a complete list of videos, visit our video library