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Author Question: Vanity Fair manufactures a brand of paper napkin that has an elegant appearance with white ... (Read 29 times)

littleanan

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on: Jun 28, 2018
Vanity Fair manufactures a brand of paper napkin that has an elegant appearance with white scroll-work and shells around the perimeter of the napkin. At the bottom of an ad for these napkins, it says Vanity Fair: Everyday Elegance. What is this an example of?
 a. positioning statement
 b. culturally constituted world
 c. perceptual encoding
 d. dual-coding theory

Question 2

Salespeople should only be concerned with sales revenue.
 
 Indicate whether the statement is true or false


annierak

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Reply #1 on: Jun 28, 2018
Answer to Question 1

a

Answer to Question 2

F


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