Vanity Fair manufactures a brand of paper napkin that has an elegant appearance with white scroll-work and shells around the perimeter of the napkin. At the bottom of an ad for these napkins, it says Vanity Fair: Everyday Elegance. What is this an example of?
a. positioning statement
b. culturally constituted world
c. perceptual encoding
d. dual-coding theory
Question 2
Salespeople should only be concerned with sales revenue.
Indicate whether the statement is true or false
