This topic contains a solution. Click here to go to the answer

Author Question: Which of the following is the most commonly applied scale format in marketing research and is ... (Read 27 times)

Jipu 123

  • Hero Member
  • *****
  • Posts: 569
Which of the following is the most commonly applied scale format in marketing research and is designed to allow respondents to rate how strongly they agree or disagree with statements?
 a. nominal scale
 b. semantic differential
 c. Likert scale
 d. Stapel scale

Question 2

The three elements that make up the essence of the FTC's deception policy are:
 a. misleading, reasonable consumer, and untrue.
 b. misleading, mistargeted, and material.
 c. misleading, reasonable consumer, and material.
 d. exaggerated claims, reasonable consumer, and material.



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

Kaytorgator

  • Sr. Member
  • ****
  • Posts: 345
Answer to Question 1

c

Answer to Question 2

c




Jipu 123

  • Member
  • Posts: 569
Reply 2 on: Jun 28, 2018
Wow, this really help


abro1885

  • Member
  • Posts: 337
Reply 3 on: Yesterday
:D TYSM

 

Did you know?

The most dangerous mercury compound, dimethyl mercury, is so toxic that even a few microliters spilled on the skin can cause death. Mercury has been shown to accumulate in higher amounts in the following types of fish than other types: swordfish, shark, mackerel, tilefish, crab, and tuna.

Did you know?

If all the neurons in the human body were lined up, they would stretch more than 600 miles.

Did you know?

Though newer “smart” infusion pumps are increasingly becoming more sophisticated, they cannot prevent all programming and administration errors. Health care professionals that use smart infusion pumps must still practice the rights of medication administration and have other professionals double-check all high-risk infusions.

Did you know?

By definition, when a medication is administered intravenously, its bioavailability is 100%.

Did you know?

In the United States, there is a birth every 8 seconds, according to the U.S. Census Bureau's Population Clock.

For a complete list of videos, visit our video library