This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Which of the following is the most commonly applied scale format in marketing research and is ... (Read 24 times)

Jipu 123

  • Hero Member
  • *****
  • Posts: 569
on: Jun 28, 2018
Which of the following is the most commonly applied scale format in marketing research and is designed to allow respondents to rate how strongly they agree or disagree with statements?
 a. nominal scale
 b. semantic differential
 c. Likert scale
 d. Stapel scale

Question 2

The three elements that make up the essence of the FTC's deception policy are:
 a. misleading, reasonable consumer, and untrue.
 b. misleading, mistargeted, and material.
 c. misleading, reasonable consumer, and material.
 d. exaggerated claims, reasonable consumer, and material.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

Kaytorgator

  • Sr. Member
  • ****
  • Posts: 345
Reply #1 on: Jun 28, 2018
Answer to Question 1

c

Answer to Question 2

c


Jipu 123

  • Member
  • Posts: 569
Reply 2 on: Jun 28, 2018
YES! Correct, THANKS for helping me on my review

kswal303

  • Member
  • Posts: 316
Reply 3 on: Yesterday
Great answer, keep it coming :)

« previous next »
 

Did you know?

The people with the highest levels of LDL are Mexican American males and non-Hispanic black females.

Did you know?

For about 100 years, scientists thought that peptic ulcers were caused by stress, spicy food, and alcohol. Later, researchers added stomach acid to the list of causes and began treating ulcers with antacids. Now it is known that peptic ulcers are predominantly caused by Helicobacter pylori, a spiral-shaped bacterium that normally exist in the stomach.

Did you know?

Not getting enough sleep can greatly weaken the immune system. Lack of sleep makes you more likely to catch a cold, or more difficult to fight off an infection.

Did you know?

Allergies play a major part in the health of children. The most prevalent childhood allergies are milk, egg, soy, wheat, peanuts, tree nuts, and seafood.

Did you know?

The most common childhood diseases include croup, chickenpox, ear infections, flu, pneumonia, ringworm, respiratory syncytial virus, scabies, head lice, and asthma.

Gomphidae is an Odonata family that contains about 90 genera and 900 species. They are commonly refe Gomphidae is an Odonata family that contains about 90 genera and 900 species. They are commonly refe
Rusophycus, a "resting trace" of a trilobite; Ordovician of southern Ohio. Scale bar is 10 Rusophycus, a "resting trace" of a trilobite; Ordovician of southern Ohio. Scale bar is 10
Traction is the application of a pulling force to maintain bone alignment during fracture healing. D Traction is the application of a pulling force to maintain bone alignment during fracture healing. D
Saffir-Simpson Scale (Hurricane Intensity Scale) Saffir-Simpson Scale (Hurricane Intensity Scale)
Amino Acids Commonly Found in Proteins Amino Acids Commonly Found in Proteins
Cast of a Fossil Dunkleosteus, with a human to illustrate scale Cast of a Fossil Dunkleosteus, with a human to illustrate scale
Video: Vasectomy

For a complete list of videos, visit our video library