Author Question: As it applies to ethical marketing communications, the Golden Rule Test means: a. act in a way that ... (Read 70 times)

nevelica · **on:** Jun 28, 2018

As it applies to ethical marketing communications, the Golden Rule Test means:
a. act in a way that you would want others to act toward you.
b. sales promotions should be relevant and customized to the consumer.
c. if something seems too good to be true it probably is.
d. people will always buy things they don't really need.

Question 2

Which of the following is an example of odd pricing?
a. A buy-two-get-one-free promotion.
b. Selling a radar detector for 129.99 instead of 130.
c. Rebates that lower total price.
d. Subtracting trade-ins from the list price.