This topic contains a solution. Click here to go to the answer

Author Question: As it applies to ethical marketing communications, the Golden Rule Test means: a. act in a way that ... (Read 115 times)

nevelica

  • Hero Member
  • *****
  • Posts: 563
As it applies to ethical marketing communications, the Golden Rule Test means:
 a. act in a way that you would want others to act toward you.
 b. sales promotions should be relevant and customized to the consumer.
 c. if something seems too good to be true it probably is.
 d. people will always buy things they don't really need.

Question 2

Which of the following is an example of odd pricing?
 a. A buy-two-get-one-free promotion.
 b. Selling a radar detector for 129.99 instead of 130.
 c. Rebates that lower total price.
 d. Subtracting trade-ins from the list price.



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

Hikerman221

  • Sr. Member
  • ****
  • Posts: 346
Answer to Question 1

a

Answer to Question 2

b




nevelica

  • Member
  • Posts: 563
Reply 2 on: Jun 28, 2018
:D TYSM


EAN94

  • Member
  • Posts: 307
Reply 3 on: Yesterday
Wow, this really help

 

Did you know?

It is believed that the Incas used anesthesia. Evidence supports the theory that shamans chewed cocoa leaves and drilled holes into the heads of patients (letting evil spirits escape), spitting into the wounds they made. The mixture of cocaine, saliva, and resin numbed the site enough to allow hours of drilling.

Did you know?

Excessive alcohol use costs the country approximately $235 billion every year.

Did you know?

Today, nearly 8 out of 10 pregnant women living with HIV (about 1.1 million), receive antiretrovirals.

Did you know?

Medication errors are three times higher among children and infants than with adults.

Did you know?

Everyone has one nostril that is larger than the other.

For a complete list of videos, visit our video library