Author Question: All of the following items may be test marketed except: a. potato chips. b. postal system sorting ... (Read 40 times)

chandani

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All of the following items may be test marketed except:
 a. potato chips.
 b. postal system sorting equipment.
 c. cellular telephones.
 d. breakfast cereals.

Question 2

Which of the following is a factor to consider in test-market selection?
 a. population size
 b. self-contained trading area
 c. demographic composition and lifestyle considerations
 d. all of these choices



bulacsom

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Answer to Question 1

b

Answer to Question 2

d



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