This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: When a firm chooses test-markets and then obtains distribution within those markets using members of ... (Read 81 times)

vicky

  • Hero Member
  • *****
  • Posts: 586
on: Jun 28, 2018
When a firm chooses test-markets and then obtains distribution within those markets using members of its own sales force, this is called a conventional method of test-marketing.
 
 Indicate whether the statement is true or false

Question 2

Which of the following is not a fundamental decision in the Marcom model explained in this chapter?
 a. targeting
 b. establishing momentum
 c. positioning
 d. setting objectives


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

dpost18

  • Sr. Member
  • ****
  • Posts: 345
Reply #1 on: Jun 28, 2018
Answer to Question 1

false

Answer to Question 2

b


vicky

  • Hero Member
  • *****
  • Posts: 586
Reply #2 on: Jun 28, 2018
Correct answers!


dpost18

  • Sr. Member
  • ****
  • Posts: 345
Reply #3 on: Jun 28, 2018
Great! Please up vote :D


« previous next »
 

Did you know?

Thyroid conditions cause a higher risk of fibromyalgia and chronic fatigue syndrome.

Did you know?

Drug abusers experience the following scenario: The pleasure given by their drug (or drugs) of choice is so strong that it is difficult to eradicate even after years of staying away from the substances involved. Certain triggers may cause a drug abuser to relapse. Research shows that long-term drug abuse results in significant changes in brain function that persist long after an individual stops using drugs. It is most important to realize that the same is true of not just illegal substances but alcohol and tobacco as well.

Did you know?

The average office desk has 400 times more bacteria on it than a toilet.

Did you know?

Eating food that has been cooked with poppy seeds may cause you to fail a drug screening test, because the seeds contain enough opiate alkaloids to register as a positive.

Did you know?

Signs and symptoms that may signify an eye tumor include general blurred vision, bulging eye(s), double vision, a sensation of a foreign body in the eye(s), iris defects, limited ability to move the eyelid(s), limited ability to move the eye(s), pain or discomfort in or around the eyes or eyelids, red or pink eyes, white or cloud spots on the eye(s), colored spots on the eyelid(s), swelling around the eyes, swollen eyelid(s), and general vision loss.

Environmental factors restricting the distribution of Chthamalus to the upper intertidal zone. Environmental factors restricting the distribution of Chthamalus to the upper intertidal zone.
Australopithecus sediba shares small brain size with other members of Australopithecus but also has Australopithecus sediba shares small brain size with other members of Australopithecus but also has
Income Distribution in the United States, 2009 Income Distribution in the United States, 2009
Gravitational Force Due to a Distribution of Mass problem 2 Gravitational Force Due to a Distribution of Mass problem 2
Global Distribution of Biomes Global Distribution of Biomes
Morgan’s test-cross analysis of genetic linkage between autosomal genes Morgan’s test-cross analysis of genetic linkage between autosomal genes
Video: ATPase function - membrane transport, contractile proteins and synthesis

For a complete list of videos, visit our video library