This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: When a firm chooses test-markets and then obtains distribution within those markets using members of ... (Read 152 times)

vicky

  • Hero Member
  • *****
  • Posts: 586
on: Jun 28, 2018
When a firm chooses test-markets and then obtains distribution within those markets using members of its own sales force, this is called a conventional method of test-marketing.
 
 Indicate whether the statement is true or false

Question 2

Which of the following is not a fundamental decision in the Marcom model explained in this chapter?
 a. targeting
 b. establishing momentum
 c. positioning
 d. setting objectives


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

dpost18

  • Sr. Member
  • ****
  • Posts: 345
Reply #1 on: Jun 28, 2018
Answer to Question 1

false

Answer to Question 2

b


vicky

  • Hero Member
  • *****
  • Posts: 586
Reply #2 on: Jun 28, 2018
Correct answers!


dpost18

  • Sr. Member
  • ****
  • Posts: 345
Reply #3 on: Jun 28, 2018
Great! Please up vote :D


« previous next »
 

Did you know?

The U.S. Preventive Services Task Force recommends that all women age 65 years of age or older should be screened with bone densitometry.

Did you know?

Excessive alcohol use costs the country approximately $235 billion every year.

Did you know?

Thyroid conditions cause a higher risk of fibromyalgia and chronic fatigue syndrome.

Did you know?

The first oncogene was discovered in 1970 and was termed SRC (pronounced "SARK").

Did you know?

Astigmatism is the most common vision problem. It may accompany nearsightedness or farsightedness. It is usually caused by an irregularly shaped cornea, but sometimes it is the result of an irregularly shaped lens. Either type can be corrected by eyeglasses, contact lenses, or refractive surgery.

Valgus Stress Test Valgus Stress Test
Digital rectal exam (DRE). The physician’s index finger is inserted into the rectum and pressed agai Digital rectal exam (DRE). The physician’s index finger is inserted into the rectum and pressed agai
Changes in Blood Test Values with Acute Myocardial Infarction Changes in Blood Test Values with Acute Myocardial Infarction
Gravitational Force Due to a Distribution of Mass problem 2 Gravitational Force Due to a Distribution of Mass problem 2
Random distribution of dandelions Random distribution of dandelions
Distribution of fluid compartments in the body Distribution of fluid compartments in the body
Video: Fetal Development of the Cardiovascular System

For a complete list of videos, visit our video library