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Author Question: When a firm chooses test-markets and then obtains distribution within those markets using members of ... (Read 77 times)

vicky

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on: Jun 28, 2018
When a firm chooses test-markets and then obtains distribution within those markets using members of its own sales force, this is called a conventional method of test-marketing.
 
 Indicate whether the statement is true or false

Question 2

Which of the following is not a fundamental decision in the Marcom model explained in this chapter?
 a. targeting
 b. establishing momentum
 c. positioning
 d. setting objectives


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dpost18

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Reply #1 on: Jun 28, 2018
Answer to Question 1

false

Answer to Question 2

b


vicky

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Reply #2 on: Jun 28, 2018
Correct answers!


dpost18

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Reply #3 on: Jun 28, 2018
Great! Please up vote :D


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