This topic contains a solution. Click here to go to the answer

Author Question: Red Bull is a brand of energy drink whose target market is mainly young people looking for a drink ... (Read 78 times)

WWatsford

  • Hero Member
  • *****
  • Posts: 539
    • Biology Forums!
Red Bull is a brand of energy drink whose target market is mainly young people looking for a drink that can improve performance and concentration. Advertisements for Red Bull can be seen in bike shops and bars and as sponsors in events like the running of the bulls and soccer games. The marketing philosophy that coordinates all these different approaches is called:
 a. IMC (Integrated Marketing Communications).
 b. synergy.
 c. managerial parochialism.
 d. touch point marketing.

Question 2

One of the basic tenets of a relationship marketing program is that:
 a. a company change its organizational philosophy, structure, and processes.
 b. customers be viewed as temporary liabilities until they become assets.
 c. the firm abandon its longest-standing customers in favor of new ones.
 d. programs be implemented despite their high setup and implementation costs.



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

kristenb95

  • Sr. Member
  • ****
  • Posts: 318
Answer to Question 1

a

Answer to Question 2

b




WWatsford

  • Member
  • Posts: 539
Reply 2 on: Jun 28, 2018
Excellent


Jossy

  • Member
  • Posts: 336
Reply 3 on: Yesterday
Gracias!

 

Did you know?

If you use artificial sweeteners, such as cyclamates, your eyes may be more sensitive to light. Other factors that will make your eyes more sensitive to light include use of antibiotics, oral contraceptives, hypertension medications, diuretics, and antidiabetic medications.

Did you know?

Stevens-Johnson syndrome and Toxic Epidermal Necrolysis syndrome are life-threatening reactions that can result in death. Complications include permanent blindness, dry-eye syndrome, lung damage, photophobia, asthma, chronic obstructive pulmonary disease, permanent loss of nail beds, scarring of mucous membranes, arthritis, and chronic fatigue syndrome. Many patients' pores scar shut, causing them to retain heat.

Did you know?

According to the National Institute of Environmental Health Sciences, lung disease is the third leading killer in the United States, responsible for one in seven deaths. It is the leading cause of death among infants under the age of one year.

Did you know?

When blood is exposed to air, it clots. Heparin allows the blood to come in direct contact with air without clotting.

Did you know?

Lower drug doses for elderly patients should be used first, with titrations of the dose as tolerated to prevent unwanted drug-related pharmacodynamic effects.

For a complete list of videos, visit our video library