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Author Question: Kellogg is conducting a test market in five cities. In each city, a different brand name, price, and ... (Read 75 times)

krzymel

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on: Jun 28, 2018
Kellogg is conducting a test market in five cities. In each city, a different brand name, price, and promotion strategy is used and sales will be measured as the dependent variable. What type of experiment does this represent?
 a. laboratory experiment
 b. real-time experiment
 c. field experiment
 d. multiple experiment

Question 2

Chevron has produced a variety of recent advertisements that discuss its support for small business development, economic growth, and renewable energy sources called the We Agree campaign. This is most likely an example of:
 a. Corporate image advertising.
 b. Advocacy advertising.
 c. Green marketing.
 d. Cause-related marketing.


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cici

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Reply #1 on: Jun 28, 2018
Answer to Question 1

c

Answer to Question 2

a


krzymel

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Reply 2 on: Jun 28, 2018
Excellent

tkempin

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Reply 3 on: Yesterday
Gracias!

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