« previous next »

Author Question: Which of the following is not an advertising objective that reflects actual behavior of consumers? ... (Read 78 times)

ec501234

  • Hero Member
  • *****
  • Posts: 573
on: Jun 28, 2018
Which of the following is not an advertising objective that reflects actual behavior of consumers?
 a. Trial usage
 b. Repeat purchase
 c. Brand switching
 d. Purchase intent

Question 2

Brad is writing an outline for a focus group interview. He is including introductory comments that will inform the group about the purpose, rules to follow, and then some topics and questions to be addressed in the group session. Brad is writing a(n):
 a. field note.
 b. interview template.
 c. research proposal.
 d. discussion guide.


sierramartinez

  • Sr. Member
  • ****
  • Posts: 313
Reply #1 on: Jun 28, 2018
Answer to Question 1

d

Answer to Question 2

d


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

The first documented use of surgical anesthesia in the United States was in Connecticut in 1844.

Did you know?

Most fungi that pathogenically affect humans live in soil. If a person is not healthy, has an open wound, or is immunocompromised, a fungal infection can be very aggressive.

Did you know?

Vaccines cause herd immunity. If the majority of people in a community have been vaccinated against a disease, an unvaccinated person is less likely to get the disease since others are less likely to become sick from it and spread the disease.

Did you know?

Street names for barbiturates include reds, red devils, yellow jackets, blue heavens, Christmas trees, and rainbows. They are commonly referred to as downers.

Did you know?

Though the United States has largely rejected the metric system, it is used for currency, as in 100 pennies = 1 dollar. Previously, the British currency system was used, with measurements such as 12 pence to the shilling, and 20 shillings to the pound.

Rodents Show Empathy-Driven Behavior Rodents Show Empathy-Driven Behavior
Skin signs are objective evidence of an illness or disorder. They can be seen, measured, or felt. Skin signs are objective evidence of an illness or disorder. They can be seen, measured, or felt.
Effect of Inactivation of the Insula on Reinstatement of Drug-Seeking Behavior in Rats Effect of Inactivation of the Insula on Reinstatement of Drug-Seeking Behavior in Rats
Behavior modification has been useful in raising the amount of social responding by children with ... Behavior modification has been useful in raising the amount of social responding by children with ...
Total allowable and actual catch, Grand Bank Atlantic Cod 1959 -2012 Total allowable and actual catch, Grand Bank Atlantic Cod 1959 -2012
The retail price of a packaged CD is $60.00, which includes a tax of 4%. What is the actual ... The retail price of a packaged CD is $60.00, which includes a tax of 4%. What is the actual ...
Video: Sigmoidoscopy

For a complete list of videos, visit our video library