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Author Question: ______________ are those associated with advertising to the trade and specialized research unique to ... (Read 91 times)

tuffie

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on: Jun 28, 2018
______________ are those associated with advertising to the trade and specialized research unique to the advertising campaign.
 a. Integrating other promotional costs
 b. Ancillary costs
 c. Media expenditures
 d. Production costs

Question 2

A researcher gave a respondent a cartoon drawing of people standing in a line and asked her to suggest a dialog for two of the people in the picture. This test is called:
 a. advocacy research.
 b. picture frustration.
 c. picture completion.
 d. picture projection.


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lcapri7

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Reply #1 on: Jun 28, 2018
Answer to Question 1

b

Answer to Question 2

b


tuffie

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Reply #2 on: Jun 28, 2018
Thank you :)


lcapri7

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Reply #3 on: Jun 28, 2018
Happy to help you


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