______________ are those associated with advertising to the trade ...

[tuffie]

______________ are those associated with advertising to the trade and specialized research unique to the advertising campaign.
 a. Integrating other promotional costs
 b. Ancillary costs
 c. Media expenditures
 d. Production costs

Question 2

A researcher gave a respondent a cartoon drawing of people standing in a line and asked her to suggest a dialog for two of the people in the picture. This test is called:
 a. advocacy research.
 b. picture frustration.
 c. picture completion.
 d. picture projection.

[lcapri7]

Answer to Question 1

b

Answer to Question 2

b

[tuffie]

Thank you

[lcapri7]

Happy to help you