Author Question: When prioritizing target segments, a marketer is trying to assess whether it has the particular ... (Read 14 times)

yoroshambo · **on:** Jun 28, 2018

When prioritizing target segments, a marketer is trying to assess whether it has the particular expertise (and budget) that would allow it to serve a segment more effectively than another company. It is currently using the ______________ as a selection criterion.
a. growth potential
b. competitive field
c. ability to provide customer wants
d. current size of the market

Question 2

A focus group interview allows closer scrutiny in several ways.

Indicate whether the statement is true or false