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Author Question: When prioritizing target segments, a marketer is trying to assess whether it has the particular ... (Read 19 times)

yoroshambo

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on: Jun 28, 2018
When prioritizing target segments, a marketer is trying to assess whether it has the particular expertise (and budget) that would allow it to serve a segment more effectively than another company. It is currently using the ______________ as a selection criterion.
 a. growth potential
 b. competitive field
 c. ability to provide customer wants
 d. current size of the market

Question 2

A focus group interview allows closer scrutiny in several ways.
 
 Indicate whether the statement is true or false


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SomethingSomething

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Reply #1 on: Jun 28, 2018
Answer to Question 1

b

Answer to Question 2

true


yoroshambo

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Reply 2 on: Jun 28, 2018
Excellent

elyse44

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Reply 3 on: Yesterday
YES! Correct, THANKS for helping me on my review

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