Author Question: Abercrombie & Fitch uses PRIZM to identify a variety of market segments in the United States ... (Read 58 times)

craiczarry

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Abercrombie & Fitch uses PRIZM to identify a variety of market segments in the United States that have the same or similar lifestyle characteristics. The company is engaging in geodemographic segmentation.
 
 Indicate whether the statement is true or false

Question 2

Qualitative research is more often used in descriptive research designs.
 
 Indicate whether the statement is true or false



Tabitha_2016

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Answer to Question 1

true

Answer to Question 2

false



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