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Author Question: Abercrombie & Fitch uses PRIZM to identify a variety of market segments in the United States ... (Read 59 times)

craiczarry

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on: Jun 28, 2018
Abercrombie & Fitch uses PRIZM to identify a variety of market segments in the United States that have the same or similar lifestyle characteristics. The company is engaging in geodemographic segmentation.
 
 Indicate whether the statement is true or false

Question 2

Qualitative research is more often used in descriptive research designs.
 
 Indicate whether the statement is true or false


Tabitha_2016

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Reply #1 on: Jun 28, 2018
Answer to Question 1

true

Answer to Question 2

false


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