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Author Question: Individual market segments should be easy to identify and measure. Indicate whether the statement ... (Read 91 times)

Caiter2013

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on: Jun 29, 2018
Individual market segments should be easy to identify and measure.
 
 Indicate whether the statement is true or false

Question 2

One of the best practices in marketing through photo sharing is to stage the product professionally before taking the photo.
 
 Indicate whether the statement is true or false


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Jody Vaughn

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Reply #1 on: Jun 29, 2018
Answer to Question 1

T
The requirements for international segmentation include measurability, substantiality, stability over time, accessibility, actionability, and differential response. Although it is challenging in international marketing, a segment should be easy to identify and measure.

Answer to Question 2

FALSE


Caiter2013

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Reply 2 on: Jun 29, 2018
Gracias!

nguyenhoanhat

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

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