Author Question: Advertising plays a key role in brand development and management. One way in which it does so is by ... (Read 31 times)

AEWBW · **on:** Jun 28, 2018

Advertising plays a key role in brand development and management. One way in which it does so is by communicating how a brand can fulfill needs and desires while also delivering a sense of personal connection for the consumer. This would best be described as ____________.
a. introducing new brands and brand extensions
b. building and maintaining brand loyalty among consumers
c. providing information and performing persuasion
d. creating an image and meaning for the brand

Question 2

A multi-level team is composed of individuals from various functional areas who share a common purpose.

Indicate whether the statement is true or false