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Author Question: Advertising plays a key role in brand development and management. One way in which it does so is by ... (Read 65 times)

AEWBW

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on: Jun 28, 2018
Advertising plays a key role in brand development and management. One way in which it does so is by communicating how a brand can fulfill needs and desires while also delivering a sense of personal connection for the consumer. This would best be described as ____________.
 a. introducing new brands and brand extensions
 b. building and maintaining brand loyalty among consumers
 c. providing information and performing persuasion
 d. creating an image and meaning for the brand

Question 2

A multi-level team is composed of individuals from various functional areas who share a common purpose.
 
 Indicate whether the statement is true or false


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yotaSR5

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Reply #1 on: Jun 28, 2018
Answer to Question 1

d

Answer to Question 2

false


AEWBW

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Reply 2 on: Jun 28, 2018
Excellent

bblaney

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Reply 3 on: Yesterday
YES! Correct, THANKS for helping me on my review

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