Advertising plays a key role in brand development and management. ...

[AEWBW]

Advertising plays a key role in brand development and management. One way in which it does so is by communicating how a brand can fulfill needs and desires while also delivering a sense of personal connection for the consumer. This would best be described as ____________.
 a. introducing new brands and brand extensions
 b. building and maintaining brand loyalty among consumers
 c. providing information and performing persuasion
 d. creating an image and meaning for the brand

Question 2

A multi-level team is composed of individuals from various functional areas who share a common purpose.
 
 Indicate whether the statement is true or false

[yotaSR5]

Answer to Question 1

d

Answer to Question 2

false

[AEWBW]

Gracias!

[mjenn52]

Excellent