« previous next »

Author Question: When General Mills conducts a test market to determine the appropriate price for a new brand of ... (Read 92 times)

ss2343

  • Hero Member
  • *****
  • Posts: 548
on: Jun 28, 2018
When General Mills conducts a test market to determine the appropriate price for a new brand of breakfast cereal, this is an example of:
 a. basic marketing research.
 b. applied marketing research.
 c. non-scientific marketing research.
 d. specific marketing research.

Question 2

Marketing research is relevant to which aspect of the marketing mix?
 a. product
 b. price
 c. promotion
 d. all of these choices


mjenn52

  • Sr. Member
  • ****
  • Posts: 351
Reply #1 on: Jun 28, 2018
Answer to Question 1

b

Answer to Question 2

d


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

Never take aspirin without food because it is likely to irritate your stomach. Never give aspirin to children under age 12. Overdoses of aspirin have the potential to cause deafness.

Did you know?

In inpatient settings, adverse drug events account for an estimated one in three of all hospital adverse events. They affect approximately 2 million hospital stays every year, and prolong hospital stays by between one and five days.

Did you know?

According to the National Institute of Environmental Health Sciences, lung disease is the third leading killer in the United States, responsible for one in seven deaths. It is the leading cause of death among infants under the age of one year.

Did you know?

In the United States, there is a birth every 8 seconds, according to the U.S. Census Bureau's Population Clock.

Did you know?

Asthma is the most common chronic childhood disease in the world. Most children who develop asthma have symptoms before they are 5 years old.

How genes produce proteins that determine traits in a simple dominant-recessive relationship. How genes produce proteins that determine traits in a simple dominant-recessive relationship.
Weber test: Place the base of the tuning fork on top of the client’s head. Weber test: Place the base of the tuning fork on top of the client’s head.
Using Parallax to Determine Distance Using Parallax to Determine Distance
How to determine if a table of values represents a function How to determine if a table of values represents a function
If P(θ) = (√3 /2, -1/ 2), determine the coordinates of P (θ + 90 °) using the unit circle If P(θ) = (√3 /2, -1/ 2), determine the coordinates of P (θ + 90 °) using the unit circle
If the price charged for a candy bar is p(x) cents, then x thousand candy bars will be sold in ... If the price charged for a candy bar is p(x) cents, then x thousand candy bars will be sold in ...
Video: hGH (protein synthesis, growth and development)

For a complete list of videos, visit our video library