« previous next »

Author Question: When General Mills conducts a test market to determine the appropriate price for a new brand of ... (Read 104 times)

ss2343

  • Hero Member
  • *****
  • Posts: 548
on: Jun 28, 2018
When General Mills conducts a test market to determine the appropriate price for a new brand of breakfast cereal, this is an example of:
 a. basic marketing research.
 b. applied marketing research.
 c. non-scientific marketing research.
 d. specific marketing research.

Question 2

Marketing research is relevant to which aspect of the marketing mix?
 a. product
 b. price
 c. promotion
 d. all of these choices


mjenn52

  • Sr. Member
  • ****
  • Posts: 351
Reply #1 on: Jun 28, 2018
Answer to Question 1

b

Answer to Question 2

d


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

Critical care patients are twice as likely to receive the wrong medication. Of these errors, 20% are life-threatening, and 42% require additional life-sustaining treatments.

Did you know?

Elderly adults are living longer, and causes of death are shifting. At the same time, autopsy rates are at or near their lowest in history.

Did you know?

There are more sensory neurons in the tongue than in any other part of the body.

Did you know?

As many as 20% of Americans have been infected by the fungus known as Histoplasmosis. While most people are asymptomatic or only have slight symptoms, infection can progress to a rapid and potentially fatal superinfection.

Did you know?

Recent studies have shown that the number of medication errors increases in relation to the number of orders that are verified per pharmacist, per work shift.

Using Parallax to Determine Distance Using Parallax to Determine Distance
C. Wright Mills (1916-1962) was a controversial figure in sociology because of his analysis of the ... C. Wright Mills (1916-1962) was a controversial figure in sociology because of his analysis of the ...
Student Test Scores versus GDP per Capita Student Test Scores versus GDP per Capita
Determine exact value of tan2x,sin2x, and cos2x Determine exact value of tan2x,sin2x, and cos2x
Your company advertises all prices on the menu board as a final price, including HST of 13%. A ... Your company advertises all prices on the menu board as a final price, including HST of 13%. A ...
Three General Protist Life Cycles Three General Protist Life Cycles
Video: Types of energy transfer reactions: oxidation-reduction reactions and ATP generation reactions

For a complete list of videos, visit our video library