« previous next »

Author Question: Which measure represents the percentage of people who are exposed to an Internet advertisement and ... (Read 95 times)

ereecah

  • Hero Member
  • *****
  • Posts: 530
on: Jun 28, 2018
Which measure represents the percentage of people who are exposed to an Internet advertisement and actually click on the corresponding hyperlink that takes them to a company's Web site?
 a. conversion transaction rate (CTR)
  b. page views
  c. cost per click (CPC)
  d. click-through rate (CTR)

Question 2

When Walgreen's uses cables across the road as traffic counters to determine the density of traffic near a possible retail store location, what type of observation is being used?
 a. contrived observation
  b. mechanical observation
  c. human observation
  d. content analysis


Amiracle

  • Sr. Member
  • ****
  • Posts: 334
Reply #1 on: Jun 28, 2018
Answer to Question 1

D

Answer to Question 2

B


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question

ereecah

  • Hero Member
  • *****
  • Posts: 530
Reply #2 on: Jun 28, 2018
Thank you :)


Amiracle

  • Sr. Member
  • ****
  • Posts: 334
Reply #3 on: Jun 28, 2018
Happy to help you


« previous next »
 

Did you know?

Signs and symptoms that may signify an eye tumor include general blurred vision, bulging eye(s), double vision, a sensation of a foreign body in the eye(s), iris defects, limited ability to move the eyelid(s), limited ability to move the eye(s), pain or discomfort in or around the eyes or eyelids, red or pink eyes, white or cloud spots on the eye(s), colored spots on the eyelid(s), swelling around the eyes, swollen eyelid(s), and general vision loss.

Did you know?

Approximately 25% of all reported medication errors result from some kind of name confusion.

Did you know?

The use of salicylates dates back 2,500 years to Hippocrates’s recommendation of willow bark (from which a salicylate is derived) as an aid to the pains of childbirth. However, overdosage of salicylates can harm body fluids, electrolytes, the CNS, the GI tract, the ears, the lungs, the blood, the liver, and the kidneys and cause coma or death.

Did you know?

Children with strabismus (crossed eyes) can be treated. They are not able to outgrow this condition on their own, but with help, it can be more easily corrected at a younger age. It is important for infants to have eye examinations as early as possible in their development and then another at age 2 years.

Did you know?

Sildenafil (Viagra®) has two actions that may be of consequence in patients with heart disease. It can lower the blood pressure, and it can interact with nitrates. It should never be used in patients who are taking nitrates.

Pulp - Common People Pulp - Common People
Where do you think these people fit in Gans’ classification of urban dwellers? Where do you think these people fit in Gans’ classification of urban dwellers?
Using the voltmeter leads from a starting and charging test unit to measure the voltage drop ... Using the voltmeter leads from a starting and charging test unit to measure the voltage drop ...
Set the meter to read ohms (V) and measure the resistance of the relay coil. The usual reading for ... Set the meter to read ohms (V) and measure the resistance of the relay coil. The usual reading for ...
Government in America: People, Politics, and Policy, AP Government in America: People, Politics, and Policy, AP
Psychologists measure basic memory capacity Psychologists measure basic memory capacity
Video: Asthma Treatment

For a complete list of videos, visit our video library