The practice of using databases to promote one-to-one ...

[kamilo84]

The practice of using databases to promote one-to-one relationships with customers and create precisely targeted promotions is called ____.
 a. zoned marketing
  b. target marketing
  c. database marketing
  d. electronic marketing

Question 2

A credit card company uses information about each customer's age, gender, income, and past credit history to find patterns that make customers a poor credit risk. This company is using ____.
 a. single-source data
  b. data transformation
  c. customer discovery
  d. index of customer saturation

[todom5090]

Answer to Question 1

C

Answer to Question 2

C