Staff at Paper Goods, Inc are working on a marketing plan. One ...

[crobinson2013]

Staff at Paper Goods, Inc are working on a marketing plan. One asks another, When our buyers buy, do they seem to be price sensitive? They are working on the part of the marketing plan that is related to which of the 5Cs?
 a. customer
  b. company
  c. context
  d. collaborators

Question 2

Factor analysis accomplishes data reduction by capturing means from many variables with a single variate.
 
 Indicate whether the statement is true or false

[InfiniteSteez]

Answer to Question 1

a

Answer to Question 2

F
Factor analysis accomplishes data reduction by capturing variance from many variables with a single variate.