A hair salon company is attempting to determine the effectiveness of mailing free samples of a new type of shampoo to residents in specific zip codes based on unit sales performance. Which type of research is being used?
a. product research
b. distribution research
c. promotion research
d. pricing research
Question 2
Julia tells her colleague that she would love to see a picture of competing brands with descriptions of attributes and a sense of competitive strengths and weaknesses. Julia is referring to a perceptual map.
a. True
b. False
Indicate whether the statement is true or false
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