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Author Question: A hair salon company is attempting to determine the effectiveness of mailing free samples of a new ... (Read 28 times)

mydiamond

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on: Jun 28, 2018
A hair salon company is attempting to determine the effectiveness of mailing free samples of a new type of shampoo to residents in specific zip codes based on unit sales performance. Which type of research is being used?
 a. product research
  b. distribution research
  c. promotion research
  d. pricing research

Question 2

Julia tells her colleague that she would love to see a picture of competing brands with descriptions of attributes and a sense of competitive strengths and weaknesses. Julia is referring to a perceptual map.
 a. True
  b. False
 Indicate whether the statement is true or false


Alyson.hiatt@yahoo.com

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Reply #1 on: Jun 28, 2018
Answer to Question 1

C

Answer to Question 2

True


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