Author Question: Asking consumers what they think about a possible brand name for a new product is an example of ... (Read 166 times)

ssal

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Asking consumers what they think about a possible brand name for a new product is an example of which type of research?
 a. product research
  b. promotion research
  c. product testing
  d. concept testing

Question 2

Exploratory studies are used to obtain large-scale statistics.
 a. True
  b. False
 Indicate whether the statement is true or false



blakcmamba

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Answer to Question 1

A

Answer to Question 2

False



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