Author Question: Corporate strengths should be assessed relative to a firm's competitors in order to understand ... (Read 58 times)

ishan

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Corporate strengths should be assessed relative to a firm's competitors in order to understand customers and their
 a. market segments.
  b. awareness.
  c. demographics.
  d. purchase choices.

Question 2

The nature of the problem the researcher wishes to answer will determine which ____ will serve as a base for computing percentages.
 a. independent variable
  b. marginal total
  c. dependent variable
  d. column mean



Fayaz00962

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Answer to Question 1

d

Answer to Question 2

B



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