Author Question: The plan for differentiating the firm from its competitors in consumers' eyes is referred to as the ... (Read 73 times)

vicky

  • Hero Member
  • *****
  • Posts: 586
The plan for differentiating the firm from its competitors in consumers' eyes is referred to as the firm's:
 A) communication mix.
  B) positioning strategy.
  C) publicity plan.
  D) public relations position.
  E) target marketing.

Question 2

By focusing on efficiency of operations and processes, lower costs, and delivering good value, Southwest Airlines attempts to build a competitive advantage based on:
 A) production orientation.
  B) customer intimacy.
  C) process improvement.
  D) operational excellence.
  E) strategic efficiency.



amandanbreshears

  • Sr. Member
  • ****
  • Posts: 320
Answer to Question 1

B

Answer to Question 2

D



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

In 2010, opiate painkllers, such as morphine, OxyContin®, and Vicodin®, were tied to almost 60% of drug overdose deaths.

Did you know?

The Centers for Disease Control and Prevention has released reports detailing the deaths of infants (younger than 1 year of age) who died after being given cold and cough medications. This underscores the importance of educating parents that children younger than 2 years of age should never be given over-the-counter cold and cough medications without consulting their physicians.

Did you know?

Pink eye is a term that refers to conjunctivitis, which is inflammation of the thin, clear membrane (conjunctiva) over the white part of the eye (sclera). It may be triggered by a virus, bacteria, or foreign body in the eye. Antibiotic eye drops alleviate bacterial conjunctivitis, and antihistamine allergy pills or eye drops help control allergic conjunctivitis symptoms.

Did you know?

In the United States, there is a birth every 8 seconds, according to the U.S. Census Bureau's Population Clock.

Did you know?

Russia has the highest death rate from cardiovascular disease followed by the Ukraine, Romania, Hungary, and Poland.

For a complete list of videos, visit our video library