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Author Question: The plan for differentiating the firm from its competitors in consumers' eyes is referred to as the ... (Read 73 times)

vicky

  • Hero Member
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  • Posts: 586
on: Jun 28, 2018
The plan for differentiating the firm from its competitors in consumers' eyes is referred to as the firm's:
 A) communication mix.
  B) positioning strategy.
  C) publicity plan.
  D) public relations position.
  E) target marketing.

Question 2

By focusing on efficiency of operations and processes, lower costs, and delivering good value, Southwest Airlines attempts to build a competitive advantage based on:
 A) production orientation.
  B) customer intimacy.
  C) process improvement.
  D) operational excellence.
  E) strategic efficiency.


amandanbreshears

  • Sr. Member
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  • Posts: 320
Reply #1 on: Jun 28, 2018
Answer to Question 1

B

Answer to Question 2

D


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