The plan for differentiating the firm from its competitors in ...

[vicky]

The plan for differentiating the firm from its competitors in consumers' eyes is referred to as the firm's:
 A) communication mix.
  B) positioning strategy.
  C) publicity plan.
  D) public relations position.
  E) target marketing.

Question 2

By focusing on efficiency of operations and processes, lower costs, and delivering good value, Southwest Airlines attempts to build a competitive advantage based on:
 A) production orientation.
  B) customer intimacy.
  C) process improvement.
  D) operational excellence.
  E) strategic efficiency.

[amandanbreshears]

Answer to Question 1

B

Answer to Question 2

D