Author Question: The attitudes of low-elaboration consumers are less resistant to attack from competitors because of ... (Read 58 times)

newyorker26

  • Hero Member
  • *****
  • Posts: 536
The attitudes of low-elaboration consumers are less resistant to attack from competitors because of all of the following reasons except that
 a. consumers do not critically evaluate message arguments.
  b. there is no affect attached to the attitude.
  c. consumers tend not to link the information in the message to their existing beliefs.
  d. consumers do not develop strong counterarguments to the message.
  e. consumers let their guard down and do not resist the message.

Question 2

Market-driven firms attempt to match their resources, skills and capabilities with particular customer needs that are not being adequately served.
 
 Indicate whether the statement is true or false



Sierray

  • Sr. Member
  • ****
  • Posts: 343
Answer to Question 1

B

Answer to Question 2

true



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

Immunoglobulin injections may give short-term protection against, or reduce severity of certain diseases. They help people who have an inherited problem making their own antibodies, or those who are having certain types of cancer treatments.

Did you know?

There are more bacteria in your mouth than there are people in the world.

Did you know?

Hippocrates noted that blood separates into four differently colored liquids when removed from the body and examined: a pure red liquid mixed with white liquid material with a yellow-colored froth at the top and a black substance that settles underneath; he named these the four humors (for blood, phlegm, yellow bile, and black bile).

Did you know?

Certain rare plants containing cyanide include apricot pits and a type of potato called cassava. Fortunately, only chronic or massive ingestion of any of these plants can lead to serious poisoning.

Did you know?

People about to have surgery must tell their health care providers about all supplements they take.

For a complete list of videos, visit our video library