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Author Question: With ____, advertisers explicitly name a competitor or set of competitors and attack them on the ... (Read 55 times)

luvbio

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on: Jun 28, 2018
With ____, advertisers explicitly name a competitor or set of competitors and attack them on the basis of an attribute or benefit.
 a. two-sided messages
  b. one-sided messages
  c. indirect comparison messages
  d. direct comparisons
  e. source derogations

Question 2

The price of a product is said to be ________ when the quantity demanded is not responsive to price changes.
 a. nonresponsive
 b. elastic
 c. inelastic
 d. soft
 e. unitary


cici

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Reply #1 on: Jun 28, 2018
Answer to Question 1

D

Answer to Question 2

c


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luvbio

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Reply #2 on: Jun 28, 2018
Thank you :)


cici

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Reply #3 on: Jun 28, 2018
Happy to help you


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