Author Question: Define and discuss the Order Management System.[br][br][b][color=#347235]Question ... (Read 78 times)

penza · **on:** Jun 28, 2018

Define and discuss the Order Management System.

Question 2

Which of the following ad types does NOT trigger emotional responses?
a. humorous
b. comparative
c. fear appeals
d. image ads

raenoj · **Reply #1 on:** Jun 28, 2018

Answer to Question 1

The order management system represents the principal means by which buyers and sellers communicate information relating to individual orders of product. Effective order management is a key to operational efficiency and customer satisfaction. To the extent that an organization conducts all activities relating to order management in a timely, accurate, and thorough manner, it follows that other areas of company activity can be similarly coordinated. In addition, both present and potential customers will take a positive view of consistent and predictable order cycle length and acceptable response times. By starting the process with an understanding of customer needs, organizations can design order management systems that will be viewed as superior to competitor firms.

Answer to Question 2

b