Author Question: An index split means that respondents below the observed median go into one category and respondents ... (Read 96 times)

khang

  • Hero Member
  • *****
  • Posts: 569
An index split means that respondents below the observed median go into one category and respondents above the median go into another.
 
 Indicate whether the statement is true or false

Question 2

Which of the following questions characterizes targeting?
 a. How can we identify segments?
  b. Why should we segment?
  c. Which segments do we want to be our customers?
  d. Which segment is the biggest?



lorealeza

  • Sr. Member
  • ****
  • Posts: 345
Answer to Question 1

F
A median split means that respondents below the observed median go into one category and respondents above the median go into another.

Answer to Question 2

c



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question


 

Did you know?

The first war in which wide-scale use of anesthetics occurred was the Civil War, and 80% of all wounds were in the extremities.

Did you know?

The familiar sounds of your heart are made by the heart's valves as they open and close.

Did you know?

Everyone has one nostril that is larger than the other.

Did you know?

According to the FDA, adverse drug events harmed or killed approximately 1,200,000 people in the United States in the year 2015.

Did you know?

Less than one of every three adults with high LDL cholesterol has the condition under control. Only 48.1% with the condition are being treated for it.

For a complete list of videos, visit our video library