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Author Question: An index split means that respondents below the observed median go into one category and respondents ... (Read 122 times)

khang

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on: Jun 28, 2018
An index split means that respondents below the observed median go into one category and respondents above the median go into another.
 
 Indicate whether the statement is true or false

Question 2

Which of the following questions characterizes targeting?
 a. How can we identify segments?
  b. Why should we segment?
  c. Which segments do we want to be our customers?
  d. Which segment is the biggest?


lorealeza

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Reply #1 on: Jun 28, 2018
Answer to Question 1

F
A median split means that respondents below the observed median go into one category and respondents above the median go into another.

Answer to Question 2

c


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khang

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Reply #2 on: Jun 28, 2018
Thank you :)


lorealeza

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Reply #3 on: Jun 28, 2018
Happy to help you


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