An index split means that respondents below the observed median ...

[khang]

An index split means that respondents below the observed median go into one category and respondents above the median go into another.
 
 Indicate whether the statement is true or false

Question 2

Which of the following questions characterizes targeting?
 a. How can we identify segments?
  b. Why should we segment?
  c. Which segments do we want to be our customers?
  d. Which segment is the biggest?

[lorealeza]

Answer to Question 1

F
A median split means that respondents below the observed median go into one category and respondents above the median go into another.

Answer to Question 2

c

[khang]

Thank you

[lorealeza]

Happy to help you