Author Question: When a researcher wants to estimate national market share based on the results of the test market ... (Read 171 times)

imowrer · **on:** Jun 28, 2018

When a researcher wants to estimate national market share based on the results of the test market for a new product in St. Louis and Kansas City, this is an example of:
a. descriptive statistics
b. the central limit theorem
c. inferential statistics
d. the standardized normal distribution

Question 2

Some customers are known for their expertise and involvement in a category and are willing to share information and give advice, making them likely to generate word of mouth. These people are knows as market
a. tenders.
b. mavens.
c. sharers.
d. sellers.