Author Question: A company decides to send an Internet survey to all of its 127-member sales force to determine their ... (Read 148 times)

V@ndy87 · **on:** Jun 28, 2018

A company decides to send an Internet survey to all of its 127-member sales force to determine their morale. This is a ____.
a. cluster sample
b. multistage area sample
c. census
d. sample

Question 2

Describe the three types of purchases in a B2C transaction.

Anna · **Reply #1 on:** Jun 28, 2018

Answer to Question 1

C

Answer to Question 2

A low customer involvement purchase in a B2C situation is called a convenience buy. This purchase typically has little forethought and is price sensitive.
A medium customer involvement purchase in a B2C situation is called a shopping buy. In this situation, the consumer puts more thought into the purchase and cares more about the product quality/features.
The last type of purchase has high customer involvement. This situation is called a specialty purchase. Purchases of this type require a great deal of research for the best brands, quality, and price. Marketers for this level try to convince the buyer that their brand is the best choice.